In this week's episode of the Artist Academy Podcast, we dive headfirst into two powerhouse strategies that can light a fire under your career. Oftentimes, business owners lean towards being a promoter or a creator to get sales. Which strategy is best for your personality?

Strategy #1: Are you a natural audience builder?

Do you want your sales strategy to encompass the magic of audience engagement? Whether you're casting a wide net or focusing on a tight-knit niche, your goal is to create content that turns heads. We're talking stunning photos, videos that pull people in, and the secrets of composition, lighting, and creating buzzworthy content. In this episode, we get into how to get your audience talking, sharing, and taking your work further than your social media could ever reach. Think like an artist who's all about making content that hooks people in.

Audience Builder Traits:
• Creative
• Unapologetic about sharing your art
• Willing to invest in good equipment (camera or phone to record)

Strategy #2: Are you a natural promoter?

Or maybe you're ready to jump into the deep end of sales and promotion. Understand the power of a clear offer and how to highlight what makes it beneficial to your audience. In this episode, we run through everything from old-school flyers to cold emails, event networking, and the power of social media and niche groups. Plus, we teach you how to talk about your work in a way that grabs attention, how to price it right, and how to nail that perfect 15-second pitch that hits people in the feels.

Promoter Traits:
• Likes to talk to people
• Willing to learn sales strategies
• Dedicated to repetition and persistence

The good news is that you don’t necessarily need to do both. Choosing one will bring in art sales on its own. However, if you decide to conquer both, you're setting yourself up for some serious growth.

Imagine having an eager audience waiting for your next piece and being able to effortlessly drop special deals or teasers. We've got the guidance to get you there, plus tips on seamlessly blending promotional content with your regular posts. Not to mention, we share our insights on building a loyal fanbase and getting so good at content creation or sales that it becomes second nature. It might take a bit of elbow grease and dedication now, but trust us, the future's looking bright.

The other good news is that whichever path you choose, there’s only a hard learning curve for the first while. Eventually, it will become second nature.
Oh, you thought one of these strategies should come *naturally?* NOPE! It takes work no matter which route you take, but it’s worth it.

Tune in to episode #270 of the Artist Academy Podcast for a deeper dive into this subject and to discover the strategies, tools, and mindset you need to hit your artistic goals out of the park.


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