127. Craveworthy Brands: A Rapid Rise in the Fast Casual Sector

127. Craveworthy Brands: A Rapid Rise in the Fast Casual Sector
19 set 2023 · 16 min. 22 sec.

Craveworthy Brands is a relatively new restaurant group, but it has quickly become one of the most successful in the fast casual sector. Founded in 2022 by Gregg Majewski, Craveworthy...

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Craveworthy Brands is a relatively new restaurant group, but it has quickly become one of the most successful in the fast casual sector. Founded in 2022 by Gregg Majewski, Craveworthy Brands is a multi-concept restaurant group that owns and operates a portfolio of emerging and legacy brands.

Craveworthy Brands' brands include:
  • Wing It On!
  • Budlong Hot Chicken
  • Krafted Burger Bar + Tap
  • Lucky Cat Poke Company
  • Genghis Grill
  • BD's Mongolian Grill
  • Flat Top Grill
Craveworthy Brands has experienced rapid growth in recent years. In 2023, the company acquired Mongolian Concepts, the parent of Genghis Grill, BD's Mongolian Grill, and Flat Top Grill. This acquisition made Craveworthy Brands one of the largest restaurant groups in the Mongolian grill segment.

In this podcast, Greg reveals the roadmap of many new bran acquisitions coming in the fast casual sector and to be on the lookout for the remainder of 2023.

Craveworthy Brands' success is due to a number of factors, including:
  • Innovative concepts: Craveworthy Brands' brands offer unique and innovative dining experiences. For example, Wing It On! is a fast casual wing restaurant that allows customers to customize their wings with a variety of sauces and toppings. Budlong Hot Chicken is a fast casual hot chicken restaurant that offers a variety of different heat levels to suit all tastes.
  • Targeted market segments: Craveworthy Brands' brands target specific market segments. For example, Wing It On! targets millennials and families, while Budlong Hot Chicken targets foodies and millennials.
  • Experienced leadership team: Craveworthy Brands is led by a team of experienced restaurant executives. Gregg Majewski, the company's founder and CEO, has over 25 years of experience in the restaurant industry.
Craveworthy Brands is well-positioned for continued growth in the years to come. The company has a strong portfolio of brands, a talented leadership team, and a focus on innovation. Craveworthy Brands also targets specific market segments, giving it a competitive advantage.
  • In 2023, Craveworthy Brands acquired Mongolian Concepts, the parent of Genghis Grill, BD's Mongolian Grill, and Flat Top Grill. This acquisition made Craveworthy Brands one of the largest restaurant groups in the Mongolian grill segment.
  • Craveworthy Brands is also expanding its existing brands. For example, in 2023, Wing It On! opened its 50th location. Budlong Hot Chicken also plans to open additional locations in the coming months.
  • Crave-worthy Brands is also investing in new concepts. In 2023, the company launched Krafted Burger Bar + Tap, a fast casual burger restaurant. Craveworthy Brands also plans to launch additional new concepts in the coming months.
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