In this episode of The Sounds of the Baskerville, Chris Baskerville and James Flaherty take a fascinating detour into the world of business ideas. The good, the bad, and the ones that consume everything a founder has and still don't fly.

From zombie unicorns burning through venture capital to the classic small business trap of pouring personal savings into a product the market never actually wanted, Chris and James explore why passion alone is never enough. Chris unpacks what the ideal business actually looks like, one that makes money while you sleep, and why the greatest risk for any founder is failing to ask the market one simple question: does anyone actually want this?