Today we are talking about Pay Per Click advertising as part of our ongoing series about strategies from growing your audience online.

My guests today are Becky and Michael, from Digital Gearbox, and Josh from Serious Readers, and I’m really looking forward to diving into those conversations.

If you’re on the fence about running ads, or trying to work out how to get started, our first two guests, Becky and Michael, should be able to help. Beck is the Managing Director, and Michael is the Creative Director, of a specialist ad agency called Digital Gearbox. They help their clients place ads on Google and on social media, and they have loads of tips and advice to share.

Following on from those expert insights from Michael and Becky, I wanted to share a different perspective, from the business side of things. Of course it’s all well and good hearing about ad strategy from experts, but it also helps to hear how that’s worked out for people on the ground, and to look at a bit of a case study.

To help me out with that, I spoke to Josh Smith from Serious Readers. He’s the head of their marketing team and was responsible for running their initial ads, and for their partnerships with ad agencies in the past. They’re now working with Digital Gearbox, so you’ll hear a little bit from him about how that is, and how he went about finding an ad agency to work with who met his specific criteria.

Full shownotes: thewhin.co/podcast