If you’re running a business or a marketer, you’ve probably heard of the terms “inbound marketing” and “outbound marketing”. You might think that these are just another categorization of marketing or just some buzzwords that marketers made up to sound cool.

While I won’t deny that having “Inbound Marketer” on my name card looks cooler than having “Normal Marketer” on it, we should really understand the distinction between these two marketing approaches and how they work in today’s digital age.

If you’re trying to expand the audience for your website, find new customers and grow your business, it’s likely that you’re going to have to invest in some sort of marketing campaigns in order to promote your brand or product or services.

Today, technology has changed how people obtain information and consequently, marketing has undergone a massive transformation. Outbound marketing tactics, like television and radio advertising, are not as effective as they once were. Now comes the age of inbound marketing, driven by the Internet and social media.