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n this episode, Nic and Ben discuss the evolving landscape of journalism in the design world, particularly focusing on the needs of journalists and the shift towards themed stories. They explore the challenges of finding niche topics, the role of call outs in journalism, and the importance of understanding audience engagement. The conversation highlights how Bowerbird facilitates connections between architects and journalists, allowing for more relevant and engaging content to be produced. In this conversation, Ben and Nic discuss the evolving landscape of journalism, particularly focusing on the importance of homeowner quotes, effective navigation of call outs, and the role of AI in content creation. They emphasize the need for journalists to provide specific requests and for content creators to be prepared with relevant information. The discussion also touches on the shift towards higher quality content and the future of SEO in the age of AI, highlighting the necessity of getting unique stories out into the world. Takeaways Journalists seek unique and actionable stories. Themed stories are becoming more popular. Niche topics present challenges for journalists. Call outs provide opportunities for content submission. Understanding audience needs is crucial for publication. Budget transparency can enhance project submissions. Publications look for newsworthy content, not just projects. Bowerbird helps connect architects with journalists. Homeowner quotes are essential for compelling stories. Understanding call outs can save time and effort. Having content ready to go is crucial for success. Niche topics can lead to unique storytelling opportunities. AI can assist in identifying relevant content. Expert commentary enhances the quality of submissions. Quality over quantity is key in content creation. SEO is evolving with the rise of AI. Getting stories published requires proactive outreach. Your back catalog of projects is a valuable resource.