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The Salescadence Podcast is where the Sales Professional and the Entrepreneur meet. If, like me, you believe that everyone's in sales, we're all selling something, then these episodes will inspire...
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The Salescadence Podcast is where the Sales Professional and the Entrepreneur meet. If, like me, you believe that everyone's in sales, we're all selling something, then these episodes will inspire and motivate you to help more people buy what you sell - enjoy!
https://www.salescadence.co.uk/
mostra meno
https://www.salescadence.co.uk/
Episodi & Post
Episodi
Post
6 GEN 2026 · 2 MIN SALES TIP: What TOYOTA Taught Me About B2B Sales
Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Newsletter: https://www.salescadence.co.uk//
The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – https://www.salescadence.co.uk/licence-opportunities/
Sales Professional? Want to benchmark your sales skills against the best in your industry? Take https://www.salescadence.co.uk/the-salescadence-sales-audit/ and find out.
B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the https://www.salescadence.co.uk/wp-content/uploads/2025/11/Calibrate.pdf here.
Books. Keen to expand your sales knowledge and upgrade your sales skills?
https://www.amazon.co.uk/Converted-help-more-people-what-ebook/dp/B08F2YSCBZ/ref=sr_1_1?crid=1KR3ES6QRZ1EI&keywords=CONVERTED+matt+Sykes&qid=1692824316&s=books&sprefix=converted+matt+sykes%2Cstripbooks%2C1299&sr=1-1 outlines the ten logical steps you need to master in order to convert more leads into sales.
https://www.amazon.co.uk/Sales-Glue-vital-ingredient-success/dp/1781338019/ref=sr_1_1?crid=2IV0GHP1WTVPL&dib=eyJ2IjoiMSJ9.F9gnzIVCbY0Vog0FDBzdhfsr-ms9egvErB5RBswqalo.fH8-QmwdVJSWbP3KBJa5eAPkWhR23-iNuNvmJIJnR0Q&dib_tag=se&keywords=sales+glue+matt+sykes&qid=1767715026&s=books&sprefix=Sales+Glue+matt+Sykes%2Cstripbooks%2C106&sr=1-1 links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.
18 DIC 2025 · On this episode, we unpack 7 familiar and well-used ‘Sales Truths’ to work out whether they are still relevant today. Each one has pros and cons and we explore them all before giving each of them a ‘Sales Myth’ or ‘Sales Mastery’ vote.
I discuss and dismantle:
- Detach from the outcome
- Curiosity closes more deals than confidence
- A man convinced against his will is of the same opinion still
- The real objection is never the first one you hear
- No pain, no sale
- Move up the food chain
- Questions control the conversation
Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Newsletter: https://www.salescadence.co.uk//
The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – https://www.salescadence.co.uk/licence-opportunities/
B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the https://www.salescadence.co.uk/wp-content/uploads/2025/03/CALIBRATE-2025-1.1.pdf here.
Sales Professional? Want to benchmark your sales skills against the best in your industry? Take https://www.salescadence.co.uk/the-salescadence-sales-audit/ and find out.
Books! Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:
https://www.amazon.co.uk/Converted-help-more-people-what-ebook/dp/B08F2YSCBZ/ref=sr_1_1?crid=1KR3ES6QRZ1EI&keywords=CONVERTED+matt+Sykes&qid=1692824316&s=books&sprefix=converted+matt+sykes%2Cstripbooks%2C1299&sr=1-1 outlines the ten logical steps you need to master in order to convert more leads into sales.
https://www.amazon.co.uk/s?k=sales+glue+matt+sykes&i=stripbooks&crid=2IV0GHP1WTVPL&sprefix=Sales+Glue+matt+Sykes%2Cstripbooks%2C106&ref=nb_sb_ss_fb_1_21 links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.
15 DIC 2025 · 2 MIN SALES TIP: When is the Right Time to Send a Quote?
Connect with Matt: LinkedIn:
https://www.linkedin.com/in/matt-sykes/
Newsletter: https://www.salescadence.co.uk//
The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – https://www.salescadence.co.uk/licence-opportunities/
Sales Professional? Want to benchmark your sales skills against the best in your industry? Take https://www.salescadence.co.uk/the-salescadence-sales-audit/ and find out.
B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the https://www.salescadence.co.uk/wp-content/uploads/2025/03/CALIBRATE-2025-1.1.pdf here.
Books: Keen to expand your sales knowledge? Get a copy of my books:
https://www.amazon.co.uk/Converted-help-more-people-what-ebook/dp/B08F2YSCBZ/ref=sr_1_1?crid=1KR3ES6QRZ1EI&keywords=CONVERTED+matt+Sykes&qid=1692824316&s=books&sprefix=converted+matt+sykes%2Cstripbooks%2C1299&sr=1-1 outlines the ten logical steps you need to master in order to convert more leads into sales.
https://www.amazon.co.uk/s?k=sales+glue+matt+sykes&i=stripbooks&crid=2IV0GHP1WTVPL&sprefix=Sales+Glue+matt+Sykes%2Cstripbooks%2C106&ref=nb_sb_ss_fb_1_21 links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.
Esplicito
4 DIC 2025 · In this episode, I pitch my latest business venture – https://www.salescadence.co.uk/licence-opportunities/ using the CAPSTONE pitch framework, created originally by Daniel Priestly and his company, DENT Global.
I make no excuses for pitching to you the loyal podcast listener, because I believe that this episode will help anyone who is keen to adopt a framework that will deliver a sales pitch in a logical and relevant sequence.
I hope you find it useful.
Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Sign up to the Newsletter: https://www.salescadence.co.uk//
The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – https://www.salescadence.co.uk/licence-opportunities/
Sales Professional? Want to benchmark your sales skills against the best in your industry? Take https://www.salescadence.co.uk/the-salescadence-sales-audit/ and find out.
B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the https://www.salescadence.co.uk/wp-content/uploads/2025/03/CALIBRATE-2025-1.1.pdf here.
Books! Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:
https://www.amazon.co.uk/Converted-help-more-people-what-ebook/dp/B08F2YSCBZ/ref=sr_1_1?crid=1KR3ES6QRZ1EI&keywords=CONVERTED+matt+Sykes&qid=1692824316&s=books&sprefix=converted+matt+sykes%2Cstripbooks%2C1299&sr=1-1 outlines the ten logical steps you need to master in order to convert more leads into sales.
https://www.amazon.co.uk/s?k=sales+glue+matt+sykes&i=stripbooks&crid=2IV0GHP1WTVPL&sprefix=Sales+Glue+matt+Sykes%2Cstripbooks%2C106&ref=nb_sb_ss_fb_1_21 links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.
27 NOV 2025 · 2 MIN SALES TIP: What To Ask on a First-Time Discovery Call...
Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Newsletter: https://www.salescadence.co.uk//
The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – https://www.salescadence.co.uk/licence-opportunities/
Sales Professional? Want to benchmark your sales skills against the best in your industry? Take https://www.salescadence.co.uk/the-salescadence-sales-audit/ and find out.
B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the https://www.salescadence.co.uk/wp-content/uploads/2025/03/CALIBRATE-2025-1.1.pdf here.
Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: https://www.amazon.co.uk/Converted-help-more-people-what-ebook/dp/B08F2YSCBZ/ref=sr_1_1?crid=1KR3ES6QRZ1EI&keywords=CONVERTED+matt+Sykes&qid=1692824316&s=books&sprefix=converted+matt+sykes%2Cstripbooks%2C1299&sr=1-1 outlines the ten logical steps you need to master in order to convert more leads into sales.
https://www.amazon.co.uk/s?k=sales+glue+matt+sykes&i=stripbooks&crid=2IV0GHP1WTVPL&sprefix=Sales+Glue+matt+Sykes%2Cstripbooks%2C106&ref=nb_sb_ss_fb_1_21 links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.
20 NOV 2025 · In this episode, I sit down with Steve Radford, a sales training expert who has pulled his 25 years of sales experience into a book - How to Sell: Everything you need to think, know and do to have greater sales conversations.
As AI becomes ever more pervasive, your ability to have conversations that customers find enjoyable, insightful and productive becomes ever more important. We discuss this issue and the following 3 guiding principles within the book:
- How you need to think - six fundamental sales mindsets
- What you need to know - five essential areas of sales knowledge
- What you need to do – seven steps for greater sales conversations
Connect with Steve:
LinkedIn: https://www.linkedin.com/in/realsteveradford/
Get Steve’s Book: https://www.amazon.co.uk/How-Sell-Everything-greater-conversations/dp/178860864X/ref=sr_1_1?crid=FYGCHY5H8BD2&dib=eyJ2IjoiMSJ9.xkzV5MPeGWNx1rcViOHN_A.NONiyM3ubchBZ__bSyM94YQjs7_RdasazR3lPNSKL0o&dib_tag=se&keywords=how+to+sell+steve+radford&qid=1763619692&sprefix=%2Caps%2C133&sr=8-1
Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Newsletter: https://www.salescadence.co.uk//
The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – https://www.salescadence.co.uk/licence-opportunities/
Sales Professional? Want to benchmark your sales skills against the best in your industry? Take https://www.salescadence.co.uk/the-salescadence-sales-audit/ and find out.
B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the https://www.salescadence.co.uk/wp-content/uploads/2025/03/CALIBRATE-2025-1.1.pdf here.
Books! Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:
https://www.amazon.co.uk/Converted-help-more-people-what-ebook/dp/B08F2YSCBZ/ref=sr_1_1?crid=1KR3ES6QRZ1EI&keywords=CONVERTED+matt+Sykes&qid=1692824316&s=books&sprefix=converted+matt+sykes%2Cstripbooks%2C1299&sr=1-1 outlines the ten logical steps you need to master in order to convert more leads into sales.
https://www.amazon.co.uk/s?k=sales+glue+matt+sykes&i=stripbooks&crid=2IV0GHP1WTVPL&sprefix=Sales+Glue+matt+Sykes%2Cstripbooks%2C106&ref=nb_sb_ss_fb_1_21 links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.
16 NOV 2025 · 2 MINUTESALES TIP: Think Stories Sell? Think Again.
Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Newsletter: https://www.salescadence.co.uk//
The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – https://www.salescadence.co.uk/licence-opportunities/
Sales Professional? Want to benchmark your sales skills against the best in your industry? Take https://www.salescadence.co.uk/the-salescadence-sales-audit/ and find out.
B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the https://www.salescadence.co.uk/wp-content/uploads/2025/03/CALIBRATE-2025-1.1.pdf here.
Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: https://www.amazon.co.uk/Converted-help-more-people-what-ebook/dp/B08F2YSCBZ/ref=sr_1_1?crid=1KR3ES6QRZ1EI&keywords=CONVERTED+matt+Sykes&qid=1692824316&s=books&sprefix=converted+matt+sykes%2Cstripbooks%2C1299&sr=1-1 outlines the ten logical steps you need to master in order to convert more leads into sales.
https://www.amazon.co.uk/s?k=sales+glue+matt+sykes&i=stripbooks&crid=2IV0GHP1WTVPL&sprefix=Sales+Glue+matt+Sykes%2Cstripbooks%2C106&ref=nb_sb_ss_fb_1_21 links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.
11 AGO 2025 · 2 MIN SALES TIP: Don't Discount - Do This
Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Website: https://www.salescadence.co.uk//
Sales Professional? Want to benchmark your sales skills against the best in your industry? Take https://www.salescadence.co.uk/the-salescadence-sales-audit/ and find out.
B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the https://www.salescadence.co.uk/wp-content/uploads/2025/03/CALIBRATE-2025-1.1.pdf here.
Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: https://www.amazon.co.uk/Converted-help-more-people-what-ebook/dp/B08F2YSCBZ/ref=sr_1_1?crid=1KR3ES6QRZ1EI&keywords=CONVERTED+matt+Sykes&qid=1692824316&s=books&sprefix=converted+matt+sykes%2Cstripbooks%2C1299&sr=1-1 outlines the ten logical steps you need to master in order to convert more leads into sales.
https://www.amazon.co.uk/s?k=sales+glue+matt+sykes&i=stripbooks&crid=2IV0GHP1WTVPL&sprefix=Sales+Glue+matt+Sykes%2Cstripbooks%2C106&ref=nb_sb_ss_fb_1_21 links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.
Esplicito
29 LUG 2025 · Has the B2B Buyer changed COMPLETELY?
That’s what's up for debate on this episode, because there’s a fair case to suggest that the rules of engagement have not just shifted, they’ve catapulted towards automation and AI and that the era of P2P selling is over!
Listen and you’ll hear my take on how modern buyers deal with:
- The rise of self-directed research
- Information overload
- Increased buyer signoff hierarchy
- Spending less time with sellers
I also share what hasn’t changed in sales and is unlikely to change anytime soon
Plus 3 pieces of traditional sales wisdom which continues to stand the test of time – enjoy!
Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Website: https://www.salescadence.co.uk//
Leads to Sales training workshop – 13.09.25 – https://www.eventbrite.co.uk/e/convert-more-of-your-leads-into-sales-tickets-1452772966049?aff=oddtdtcreator&utm-term=&utm-campaign=social&utm-medium=discovery&utm-content=attendeeshare.
Sales Professional? Want to benchmark your sales skills against the best in your industry? Take https://www.salescadence.co.uk/the-salescadence-sales-audit/ and find out.
B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the https://www.salescadence.co.uk/wp-content/uploads/2025/03/CALIBRATE-2025-1.1.pdf here.
Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:
https://www.amazon.co.uk/Converted-help-more-people-what-ebook/dp/B08F2YSCBZ/ref=sr_1_1?crid=1KR3ES6QRZ1EI&keywords=CONVERTED+matt+Sykes&qid=1692824316&s=books&sprefix=converted+matt+sykes%2Cstripbooks%2C1299&sr=1-1 outlines the ten logical steps you need to master in order to convert more leads into sales.
https://www.amazon.co.uk/s?k=sales+glue+matt+sykes&i=stripbooks&crid=2IV0GHP1WTVPL&sprefix=Sales+Glue+matt+Sykes%2Cstripbooks%2C106&ref=nb_sb_ss_fb_1_21 links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.
7 LUG 2025 · 2 MIN SALES TIP: Deals Stalling? Do This.
Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Website: https://www.salescadence.co.uk//
B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the https://www.salescadence.co.uk/wp-content/uploads/2025/03/CALIBRATE-2025-1.1.pdf here.
Sales Professional? Want to benchmark your sales skills against the best in your industry? Take https://www.salescadence.co.uk/the-salescadence-sales-audit/ and find out.
Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: https://www.amazon.co.uk/Converted-help-more-people-what-ebook/dp/B08F2YSCBZ/ref=sr_1_1?crid=1KR3ES6QRZ1EI&keywords=CONVERTED+matt+Sykes&qid=1692824316&s=books&sprefix=converted+matt+sykes%2Cstripbooks%2C1299&sr=1-1 outlines the ten logical steps you need to master in order to convert more leads into sales.
https://www.amazon.co.uk/s?k=sales+glue+matt+sykes&i=stripbooks&crid=2IV0GHP1WTVPL&sprefix=Sales+Glue+matt+Sykes%2Cstripbooks%2C106&ref=nb_sb_ss_fb_1_21 links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.
The Salescadence Podcast is where the Sales Professional and the Entrepreneur meet. If, like me, you believe that everyone's in sales, we're all selling something, then these episodes will inspire...
mostra di più
The Salescadence Podcast is where the Sales Professional and the Entrepreneur meet. If, like me, you believe that everyone's in sales, we're all selling something, then these episodes will inspire and motivate you to help more people buy what you sell - enjoy!
https://www.salescadence.co.uk/
mostra meno
https://www.salescadence.co.uk/
Informazioni
| Autore | Matt Sykes |
| Organizzazione | Matt Sykes |
| Categorie | Economia , Imprenditorialità , Marketing |
| Sito | www.spreaker.com |
| matt@salescadence.co.uk |
Copyright 2026 - Spreaker Inc. an iHeartMedia Company
