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What does it take to turn insights into better, faster decisions? How is the role of insight professionals evolving in an increasingly complex world? Can a communications mindset help insights...
mostra di più
What does it take to turn insights into better, faster decisions? How is the role of insight professionals evolving in an increasingly complex world? Can a communications mindset help insights teams drive growth and impact?
These are just some of the questions shaping the future of the insights industry, and we’re exploring them here on The Insighter’s Club Podcast. Hosted by Ross Dempsey, Director of Insight Engagement Services at Stravito, we dive into the challenges and opportunities ahead with leaders, innovators, and disruptors from across the insights industry.
Formerly known as The Consumer Insights Podcast, this next chapter seeks to dig even deeper, exploring bold ideas and fresh strategies to keep you ahead of the curve.
Follow us on Apple or Spotify, and subscribe to our Insighter’s Club newsletter for valuable and exclusive insights content from us at Stravito.
Whether you’re a longtime listener or new to the show, welcome to The Insighter’s Club!
mostra meno
These are just some of the questions shaping the future of the insights industry, and we’re exploring them here on The Insighter’s Club Podcast. Hosted by Ross Dempsey, Director of Insight Engagement Services at Stravito, we dive into the challenges and opportunities ahead with leaders, innovators, and disruptors from across the insights industry.
Formerly known as The Consumer Insights Podcast, this next chapter seeks to dig even deeper, exploring bold ideas and fresh strategies to keep you ahead of the curve.
Follow us on Apple or Spotify, and subscribe to our Insighter’s Club newsletter for valuable and exclusive insights content from us at Stravito.
Whether you’re a longtime listener or new to the show, welcome to The Insighter’s Club!
Episodi & Post
Episodi
Post
5 GIU 2025 · As AI becomes more embedded in decision-making, insight teams face the quiet but urgent challenge of keeping up with tech while proving their strategic value across the business.
In this episode, Febronia Ruocco, Global Strategic Insights & Analytics Director, returns to the show to share how the role of insight is evolving in the current AI era. She makes the case for decoupling insight from its traditional marketing home and positioning it as an independent, commercially focused function that partners across the organization.
We also cover:
- How to balance AI-enabled speed with strategic depth
- Why tailoring your message to each stakeholder makes the difference
- The risks of relying too heavily on generative AI
- How bold insight leadership can influence commercial outcomes
Join https://www.stravito.com/the-insighters-club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox
22 MAG 2025 · What if the voice of the customer mindset is holding you back?
In this episode, https://www.linkedin.com/in/npgraham/, Founder of https://www.vertemis.pt/, and former senior insights leader at companies like PepsiCo and Mondelēz, draws on his 20+ years of experience turning insights into business impact. He breaks down why research often fails to land and what shifts you can make to more effectively drive influence.
We also discuss:
- Why great research doesn’t always equal impactful research
- The importance of starting with the business problem
- The value of storytelling and meaningful stakeholder relationships
- How AI is reshaping insights work
Join https://www.stravito.com/the-insighters-club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox
8 MAG 2025 · The most valuable research doesn’t always come from large sample sizes, but from the ability to surface patterns, stories, and moments of clarity.
In this episode, https://www.linkedin.com/in/mrs-lisa-payne/, Global Director of UX Research at https://www.condenast.com/, explores how qualitative insights, often overlooked or undervalued, can serve as a critical driver of strategic clarity. She shares how human stories, when surfaced and scaled effectively, can move beyond anecdote to influence decisions at the highest levels.
We also discuss:
- How to scale human stories using video and verbatim.
- Strategies for connecting insight teams and unifying research outputs.
- What “intent-first thinking” looks like in practice.
- The importance of embedding insights into decision-making at every level, including the C-suite.
Join https://www.stravito.com/the-insighters-club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.
24 APR 2025 · Sound hits the brain faster than sight. Yet most brands focus almost exclusively on their visual identity, neglecting their sonic identity and all its growth potential.
In this episode, we are joined by https://www.linkedin.com/in/georgeholliday/ and https://www.linkedin.com/in/luke-moseley-b51aa647/, founders of https://www.hearmeoutmusic.co/ Together, they explore why sound is one of the most overlooked (and powerful) tools in brand strategy despite being one of the fastest ways to create emotional connections and boost ROI.
We also discuss:
- How brands boost their ROI by 24% using just two seconds of sound.
- Why your audience hears your brand before they ever see it.
- The $150,000 mistake brands make with social media audio.
- How to make your audience feel something in under three seconds.
Join https://www.stravito.com/the-insighters-club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.
10 APR 2025 · How much of your time goes into doing the research, and how much into communicating it? If driving impact is the goal, the communication side might deserve more of the spotlight.
In this episode, https://www.linkedin.com/in/matt-roberts-03291611/, VP of Business Intelligence at https://www.fiaformulae.com/en, shares lessons from 25 years of leading insights at organizations like Formula 1, Sky Sports, and ESPN. He explores why the real work begins after the research itself has ended, and why communication, not complexity, is the key to lasting influence in the insights industry.
We also discuss:
- The importance of tailoring communication for different stakeholder types.
- Why delivery is just the beginning of the insight lifecycle.
- What a healthy, high-impact insights culture looks like + how to start building one.
Join https://www.stravito.com/the-insighters-club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.
27 MAR 2025 · People remember stories. They share stories. They act on stories. But no one remembers 120 slides of data.
In this special unscripted episode, journalist-turned-consultant and Founder at https://everyrung.com/, https://www.linkedin.com/in/grant-feller-6282b415/ joins Ross to explore how insights teams can adopt a newsroom mindset, build narratives that stick, and make their work not just memorable, but actionable.
We also cover:
- The #1 reason insights fail to influence decisions (hint: it’s not the quality of the data).
- Why shrinking attention spans demand new formats for insight delivery.
- Practical strategies to make insights consumable, shareable, and impossible to ignore.
Join https://www.stravito.com/the-insighters-club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.
13 MAR 2025 · AI is transforming how insights are gathered and applied, allowing researchers to scale qualitative research, detect fraud, and deliver high-impact findings faster than ever. But what does this mean for the future of insight professionals?
In this episode, https://www.linkedin.com/in/wahlforss/, CEO & Co-founder at https://listenlabs.ai/, explores how AI-powered qualitative research enhances traditional methods by improving scale, reducing fraudulent responses, and delivering more actionable insights without sacrificing depth.
We explore:
- The biggest challenges in traditional research and how AI addresses them.
- How AI can screen participants, detect fraud, and improve qualitative depth.
- The shift from large, static reports to concise, high-impact insights.
- How outlier perspectives can unlock unexpected breakthroughs.
- The future of insight professionals in an AI-driven world.
Join https://www.stravito.com/the-insighters-club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.
27 FEB 2025 · Insights are only as powerful as the action they inspire.
In this episode, we are joined by https://www.linkedin.com/in/willosborn/, Service and Org Design Director & Head of Service Design at https://www.frog.co/, part of Capgemini Invent, as he discusses why insights fail and what the industry needs to do differently. Will shares candid takes on blind spots in insights, why context is more critical than data, and why waiting for the perfect tech solution is a mistake.
We also discuss:
- The evergreen challenge of silo syndrome.
- How great storytelling makes data impossible to ignore.
- Why research on its own isn’t enough.
Join https://www.stravito.com/the-insighters-club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.
13 FEB 2025 · Insights are no longer just about analyzing data and observations in isolation; they need to be framed within a broader narrative that aligns sales, marketing, and other stakeholders with a truly shared strategic agenda.
In this episode, https://www.linkedin.com/in/cristinamarinucci/, Global VP, Growth & Omni Commercial Insights at https://www.mondelezinternational.com/?utm_source=linkedin&utm_medium=button&utm_campaign=Linkedin_homepage, explains why it’s essential to take a more holistic approach to insights in today’s market. She advocates for a unified, category-first strategy that drives the triple win: benefiting brands, retailers, and shoppers alike.
We also explore:
- The risks of siloed insights and how to create a cohesive strategy.
- Why category-first thinking unlocks growth for brands and retailers alike.
- How diverse career experiences can help you become a stronger, more adaptive insights leader.
Join https://www.stravito.com/the-insighters-club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.
30 GEN 2025 · The future may be uncertain, but your business strategy doesn’t have to be. The secret? Stop predicting and start preparing.
In this episode, https://www.linkedin.com/in/jenniferbrace/, Chief Futurist at https://www.careers.ford.com/en/home.html, challenges the way insight professionals think about data, foresights, and the future. She explains the importance of broadening the scope of long-term planning to include external signals, consumer reactions, and macro factors like climate change.
We also discuss:
- Why consumers struggle to predict their own behavior.
- The STEEP framework.
- How AI adoption hinges more on public acceptance than tech capabilities.
Join https://www.stravito.com/the-insighters-club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox
What does it take to turn insights into better, faster decisions? How is the role of insight professionals evolving in an increasingly complex world? Can a communications mindset help insights...
mostra di più
What does it take to turn insights into better, faster decisions? How is the role of insight professionals evolving in an increasingly complex world? Can a communications mindset help insights teams drive growth and impact?
These are just some of the questions shaping the future of the insights industry, and we’re exploring them here on The Insighter’s Club Podcast. Hosted by Ross Dempsey, Director of Insight Engagement Services at Stravito, we dive into the challenges and opportunities ahead with leaders, innovators, and disruptors from across the insights industry.
Formerly known as The Consumer Insights Podcast, this next chapter seeks to dig even deeper, exploring bold ideas and fresh strategies to keep you ahead of the curve.
Follow us on Apple or Spotify, and subscribe to our Insighter’s Club newsletter for valuable and exclusive insights content from us at Stravito.
Whether you’re a longtime listener or new to the show, welcome to The Insighter’s Club!
mostra meno
These are just some of the questions shaping the future of the insights industry, and we’re exploring them here on The Insighter’s Club Podcast. Hosted by Ross Dempsey, Director of Insight Engagement Services at Stravito, we dive into the challenges and opportunities ahead with leaders, innovators, and disruptors from across the insights industry.
Formerly known as The Consumer Insights Podcast, this next chapter seeks to dig even deeper, exploring bold ideas and fresh strategies to keep you ahead of the curve.
Follow us on Apple or Spotify, and subscribe to our Insighter’s Club newsletter for valuable and exclusive insights content from us at Stravito.
Whether you’re a longtime listener or new to the show, welcome to The Insighter’s Club!
Informazioni
| Autore | Sweet Fish |
| Organizzazione | Sweet Fish |
| Categorie | Marketing , Gestione , Carriere |
| Sito | www.spreaker.com |
| producers@sweetfishmedia.com |
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