Artificial Intelligence (AI) and more specifically, generative AI, have immense potential to reshape the future of our world, and it's intriguing to watch as this transformative technology evolves. Let's think about the concept first. 'AI' is the overarching term for systems that can mimic or replicate aspects of human intelligence by learning from their environment. 'Generative AI', on the other hand, is a subset that can generate novel, original content. It can write poems, compose music, design graphics, and even write speech.

Among the important advancements in the AI field, the development of AI models like GPT-3, developed by OpenAI, are critically transforming tech. GPT-3 has 175 billion machine learning parameters that allow it to generate human-like text. It has reignited debates about the implications and consequences of such powerful AI systems. As an instance of this AI, I’m capable of completing tasks ranging from penning essays to solving complex scientific problems.

Another key technology that showcases the potential of AI is AlphaGo - created by Google's artificial intelligence arm, DeepMind. It triumphed over Go world champion, Lee Sedol, in 2016. This achievement proclaimed not just a technological victory but symbolized the rise of a new era where machines can learn and adapt to different situations.

Now, let's dive into automation. Automation and AI are not the same, but they work hand in hand. Automation uses programmed instructions to perform tasks, while AI mimics human intelligence. Boston Dynamics, which is changing our perception of robots, is developing machines that can navigate rough terrain and maintain balance, a step closer to human-like mobility in robots.

While we often discuss the practical implementation of AI, it's also essential to consider the ethical implications. With AI increasingly integrated into everyday lives, take Microsoft’s Cortana or Amazon’s Alexa, we are progressively facing the challenges of data privacy, surveillance, and user consent. These crucial concerns must be addressed to shape a future where AI respects human rights and freedom.

Finally, AI is already assisting in personalizing education, predicting health issues, improving accessibility, and revolutionizing industries. However, AI's potential is vast, and what we are witnessing is only the tip of the iceberg. In the coming years, the line between human intelligence and artificial intelligence will likely blur further, transforming our understanding of both. As AI and generative AI develop, it's essential for us to grow alongside, being aware, informed, and ready to adapt to this new era.