Televisionation: Disney Advertising’s Dana McGraw and InfoSum’s Lauren Wetzel on Clean Rooms and More
15 giu 2022 ·
36 min.
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Descrizione
This episode features Dana McGraw, SVP of Audience Modeling and Data Science at Disney Advertising, and Lauren Wetzel, COO of data-collaboration platform, InfoSum. Among other things, they discuss the demise...
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This episode features Dana McGraw, SVP of Audience Modeling and Data Science at Disney Advertising, and Lauren Wetzel, COO of data-collaboration platform, InfoSum. Among other things, they discuss the demise of cookies; the Disney Audience Graph; Disney Select (a suite of audience segments that employ Disney’s first-party data to improve audience targeting); new developments and ongoing challenges in the Data Clean Room space; what is meant by “data collaboration”; and much more.
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Informazioni
| Autore | Tracy Swedlow |
| Organizzazione | Tracy Swedlow |
| Sito | - |
| Tag |
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