In this episode of Sound Bites I discuss the impact packaging can have on a craft food and drink brand with Sunil Sarwal, the creative force behind The Small Monsters. The Small Monsters, is just that, a small but might branding agency that is responsible for some pretty fantastic packaging. In my last episode of Sound Bites, I interviewed Deb Coleman of Libra non-alcoholic beer, a brand that Sunil just happened to work on. As I discovered crafting the liquid is just one part of crafting the story of a great food and drink brand.