SoilKit CEO, Christina Woerner-McInnis

7 ott 2021 · 24 min.
SoilKit CEO, Christina Woerner-McInnis
Descrizione

Christina McInnis, grew up on the Woerner family farm. At an early age, she would accompany her grandmother to the family’s garden centers, where she saw firsthand how homeowners were...

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Christina McInnis, grew up on the Woerner family farm. At an early age, she would accompany her grandmother to the family’s garden centers, where she saw firsthand how homeowners were unhappy with their lawns and gardens.

As Christina grew up, she started working in the stores herself and was surprised to see that most customers had never learned the lesson her family had practiced for decades—the vital importance of soil testing.

But when Christina walked customers through the complex process of getting a soil test done by their local extension office, she began to understand the problem. Truly scientific soil testing was laborious. Complicated. And time-consuming. Although it was one of the keys to the success of her family’s now-massive agricultural operation, it was just too much for the average homeowner to take on.

Christina realized that something had to be done. And voila! SoilKit was born.
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Autore Ticket 760 (KTKR-AM)
Organizzazione iHeartRadio
Sito -
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