SeeHer is the ANA’s global initiative to champion the positive representation of women and the leading global movement to eliminate gender bias in marketing, media, and entertainment.  A new edition of the report, Global Perceptions of Progress on Gender Equality, conducted by SeeHer in partnership with dentsu, showed some surprising results, including disillusionment in the U.S. market.

While 90% of Americans believe media and marketing can create change by helping shape gender roles, they perceive barriers to still exist. The report found that 30% of Americans see women in ad messages as leaders, compared to 48% in 2021, and 70% believe women are being portrayed as caretakers, compared to 52% in 2021.

SeeHer President, Christine Guilfoyle, addresses these issues and offers several next steps..