From the truth about Instagram follower counts vs. engagement to what you can and can’t say about GLP-1s in your ads, Erica Crawford joins the podcast to dismantle some of the most widely held beliefs in aesthetic practice marketing.

Get the real numbers behind successful practices (spoiler: huge follower counts aren’t everything), hear why 1-star reviews aren’t always bad, and why social media should never distract you from lovingly maintaining your website.

Erica and Robin cover:

• The do’s and don'ts to avoid getting a lawsuit when marketing GLP-1s
• How GLP-1 patients could be your future face lift and tummy tuck patients
• Why marketing is a lot like managing your finances
• SEO vs. local optimization – what's the difference?
• Why seeing only 5-star reviews can be a red flag (we’re looking for that 4.8!)
• How to respond to Google reviews without violating HIPAA 
• What types of content you should outsource vs. what’s better handled in-house
• Why your email and text message lists are gold—the cheapest, highest ROI tools in your marketing arsenal

About Erica Crawford

Erica is a seasoned public relations and digital marketing expert specializing in medical aesthetics. She helps practices grow, speaks at industry events, and leads Influx Marketing, a firm focused on aesthetic medical practice marketing.

Links

Learn more about Influx Marketing

Follow Influx on Instagram @influxmarketing

Connect with Erica on LinkedIn

Host
Robin Ntoh, VP of Aesthetics
Nextech

Guest
Erica Crawford, President
Influx Marketing

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.

With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.

Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.

Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.

Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.

Let's embark on this transformative journey together where beauty meets business.

About Nextech

Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ 

Follow Nextech on Instagram @nextechglow