On this episode, I become the guest as I share an interview I did with Rob Lawrence, host of the Start Build & Grow podcast. Together, we unpack the world of sales start-up and share some specific tips, tools and strategies that will help anyone in sales, but especially those beginning their journey as a first-time entrepreneur. 

We discuss:
The distinctions between sales and marketing. The elements that make up a good salesperson and the contrast of being seen as an imposter. We explore the advantage of being a sales introvert, how to mitigate some of the risks associated with helping people buy from you and some of the common mistake’s salespeople make. 

If you’ve just started out in business or are thinking about doing so, then this episode is definitely one that well open your eyes to the importance that selling will bring to your early months of entrepreneurship! 

Connect with me:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Website: http: https://www.salescadence.co.uk/  

Connect with Rob:
LinkedIn: https://www.linkedin.com/in/robislistening/?originalSubdomain=uk
Website: https://www.roblawrence.co/  

Start Build & Grow:
Website: https://startbuildgrow.co.uk/  

Open Links by Dominic Holland: https://www.dominichollandbooks.com/shop/open-links/  

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out. 

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here