Empowering Diversity and Innovation: A Conversation with Terry Beltran


In this episode of the Leading With Purpose Podcast, we sit down with Terry Beltran, a distinguished CEO and media professional with a remarkable career spanning strategic brand development, multicultural marketing, and social entrepreneurship. Terry shares her transformative journey at General Motors (GM), where she led innovative campaigns that reshaped multicultural marketing and co-branding strategies.

Learn how she spearheaded the development of telematics services like OnStar for Spanish and French-speaking consumers, expanded GM’s global sales reach, and brought diversity to the forefront.Beyond corporate success, Terry's entrepreneurial ventures with Vista Latinos and Beltran Media showcase her dedication to empowering Latino representation and minority-owned businesses. We dive into her work in broadcasting and her passion for inspiring Latina high school students and STEM professionals through her groundbreaking platform, Ask The Latina. T

Terry’s story is one of versatility, leadership, and commitment to social good, underscored by her many accolades, including the prestigious Corp! Diversity Leader Award.

Tune in for an inspiring conversation about breaking barriers, fostering inclusion, and making a lasting impact across industries.