How can Behavioural Science help with design? On this episode, I speak with Dr Amy Bucher who is the VP of Behavior Change Design at Mad*Pow, a purpose–driven strategic design agency in Boston She's the author of a new book called Engaged: Designing for Behavior Change 👉 https://rosenfeldmedia.com/books/engaged-designing-for-behavior-change/

Amy crafts engaging and motivating experiences that help people change behaviors that contribute to physical, mental, and financial health and well–being. This involves planning and conducting research and translating insights into strategy and requirements for products and end–to–end experiences spanning digital and real–world components. Previously, Amy worked on behavior change products in–house at CVS Health, Johnson & Johnson, and HealthMedia, and has prior healthcare industry agency experience working for Big Communica¬tions on an innovation team. Amy received her A.B. from Harvard University, and her M.A. and Ph.D. in organizational psychology from the University of Michigan, Ann Arbor. Amy tweets at @amybphd and when she's not spending her writing energy on a book, blogs at amybphd.com.

In our discussion, we explore how she got into BeSci and her thoughts on how we can change people's behavior.