Creator to Creators S4 Ep 6 Georgii Speakman

30 set 2022 · 45 min. 45 sec.
Creator to Creators S4 Ep 6 Georgii Speakman
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Georgii Speakman has been living and working in the USA for ten years (hailing from Australia). Georgii has worked with startups: Playing an instrumental role in building these from the...

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Georgii Speakman has been living and working in the USA for ten years (hailing from Australia). Georgii has worked with startups: Playing an instrumental role in building these from the ground up and/or establishing new divisions within existing companies - predominantly across entertainment, media and new technologies. Georgii has a valuable skillset that spans across strategy, business development, project management, marketing (general), influencer + content, social media and digital advertising; communications and PR; organizational development, branding, creative direction, producing and writing.

Georgii was appointed as a co-founder and Global Head of Music for LÜM after consulting to them. LÜM was a brand new music blockchain NFT economic model, which promised a long term, sustainable solution in industry. Georgii featured in Forbes on behalf of the company, but due to unforeseen circumstances, the company was dissolved - despite the great headway the company had been making.

Georgii founded OUT.LI.ER in late 2018, as a result of her passion for the intersection of technology, entertainment, music, talent, brands and new media. Since launching the business, Georgii has managed talent (influencers and mid-tier celebrities), executed dozens of influencer and brand campaigns with talent (of all tiers) at the center of them. OUT.LI.ER has worked on numerous go-to-market strategies for startups in both web2 and web3; working mostly across strategic business development, strategic communications, public relations, talent partnerships and general marketing strategy. In addition to overall brand management (of OUT.LI.ER and client related projects), a great deal of creative strategy and project management execution has taken place, and in four years, Georgii has had the opportunity to work with over 100 top tier brands within her own business. These have included, but are not limited to: AMEX, H&M, &OtherStories, PUMA, Nike, Nordstrom, A+E Networks, Netflix, Foot Locker, Finish Line, Complex, Samsung, Google, YouTube, AirBnb Experiences, Converse, Republic Records, Bombay Sapphire, SplitIt and FinTron Invest to name a few.

Georgii also founded and launched OUT.LI.ER Records (The Orchard / Sony Music), which has also become a global publishing company with The Orchard and Sony Music Global Publishing - releasing her own piano project under alias, A N T I T H E S I S; making Spotify’s ‘Focus Flow’, ‘Chill Lofi Study Beats’, ‘Road Trip to Tokyo’, ‘New Classical Releases’, ‘Not Quite Classical’ and ‘Lo-Fi Beats’ playlists; TIDAL’s ‘Piano Sphere’s’ and Apple Music’s ‘Headspace’, ‘Pure Calm’, ‘Pure Focus’, ‘Pure Ambient’, ‘Classical Commute’, ‘Relaxing Classical’, ‘Classical Edge’, ‘Classical A.M’ and ‘Classical Sleep’ playlists, amongst others. Georgii has creative directed and produced art house films, and spearheaded social + digital campaigns for all of the labels releases. OUT.LI.ER the lifestyle brand will be launching soon: @projectantithesis @outlierrecords

Prior, Georgii was appointed as the Global VP of Marketing + Brand Strategy for blackpills - establishing the marketing team and division from scratch; developing all foundational material for the global brand (internally and externally) as it pertained to marketing, communications and PR. Clients and stakeholders included: Production houses Anonymous Content, Pulse Films, Adaptive Studios, INE Entertainment; talent agencies and management companies: Untitled Entertainment, CAA, ICM Partners, IMG, Paradigm, Roc Nation, WME, Influencer Studios, Studio 71; PR companies: Element Brand Group, ID PR, R. Couri Hay, Kristin Shrader, ASTRSK PR, Sunshine Sachs, Walker Drawas, The Brand Agency; social platforms: Facebook, Snapchat, Google/YouTube, Twitter, and media outlets: Perez Hilton, Variety, Billboard and Hollywood Reporter.

Prior, Georgii played an instrumental role in establishing and launching "Vol. 4" for Jay Z’s ROC Nation as Director of Strategic Business Development: A new brand creative consultancy agency; working with external brands and some of Roc Nation’s talent. Georgii worked as the LA Business Director for brand consultancy, the projects*, helping the business transition from events into global influence marketing and with an experiential lens.

Formerly, Georgii worked with IZEA (the largest influencer marketing network in the (USA) - home to over 300K + influencers, across all leading social channels, including celebrities, athletes, musicians, reality TV stars, YouTubers, Bloggers, etc) as the Director of Influencer Marketing (Entertainment) - launching their first time west coast entertainment arm. Prior to LA, Georgii accumulated in excess of 10 years experience across PR, marketing, communications, brand consultancy, business development and social media; with startups, agencies through to Fortune 100 brands.

Georgii has spoken at, presented and moderated panels addressing subjects within the disruptive media, tech, entertainment and influencer space (for Digital Hollywood, Digital LA, Digital Entertainment World Expo, and Silicon Beach Festival). Georgii has held advisory roles for ILA Global, Upper Diamond, SAMO VR; is a current Advisor to Women’s Voices Now, VidCon; a Viacom brand; has joined ‘The Shorty Awards’ as an official ‘Academy Member’ and ‘DWEN: Dell Women’s Entrepreneur Network’. Philanthropy has always been and will continue to be a passion; having worked in various capacities with: Sunrise Children's Association (Nepal), Ambition Entrepreneurial Program (LA), The Smith Family (AUS) and A Place Called Home (LA).

Personal inspirations include photography, the piano, travel, art, architecture, chess, music, film and television, culture; futurism, innovation and being influenced by genuine game-changers and shape shifters of culture, community, business and the arts. Georgii is qualified with a double degree in a Bachelor of Business Communications and Film & Television, majoring in Corporate Communications and Marketing, and has near completed a Masters in Arts (Writing)
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Autore M.V.B Films Productions
Organizzazione M.V.B Films Productions
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